-Ma. Eknathji Ranade
Mananiya Shri B. M. Birla,
It is after a long gap that I am writing to you. I am sure, this finds you in perfect health.
I trust, you may have learnt through newspapers about our launching the Second Phase of our activity, namely, the starting of a Service Mission named 'Vivekananda Kendra'. The occasion of Swamiji's 110 birth-day, which fell this year on 7th January, was chosen by us to found the 'Kendra'. The enclosed copy of my press-release spells out its broad features.
It has been decided to publish, as a part of the Kendra's activity, a six-monthly journal under the title 'Vivekananda Kendra Patrika' (English), as the official organ of the Kendra. It is the anniversary of the advent of Shri Ramakrishna Paramahamsa. The enclosed small informatory gives details about the nature of its two issues during the current year.
It was only as a result the unstinted support that we got from well-wishers like you that the Committee could, so far, progress from target to target. Naturally, even in the implementation of this Second Phase, we look to you for full support. This letter, however, is for seeking only your advertisement-support,for the 'Patrika'. I am enclosing, for your perusal, a copy of the tariff card to enable you to see what maximum yearly help you can conveniently extend to this publication, through advertisements.
As the Kendra can grow only in proportion to the number of dedicated youngsters coming forward to join it, the committee has also decided to start a Monthly Journal (English) by name 'Yuva Bharati' (Voice of the Youth) from the ensuing 1st Vaisakh i.e. 14th April, 1972, to cater to the need your generous help. But about that, I shall approach you only after the 'Patrika' sees the light of the day.
Trusting that you will certainly feel like making a yearly allotment of some pages, ordinary or otherwise, on behalf of different concerns under your bening guidance, to the 'Patrika', we shall be expecting to receive, from your office, the necessary advice in that regard, within the next few days.
Read n Get Articles, Magazines, Books @ http://prakashan.vivekanandakendra.org
सिद्धयसिद्धयोर्निर्विकार: कर्ता सात्त्विक उच्यते ॥१८.२६॥
Freed from attachment, non-egoistic, endowed with courage and enthusiasm and unperturbed by success or failure, the worker is known as a pure (Sattvika) one. Four outstanding and essential qualities of a worker. - Bhagwad Gita : XVIII-26